HP AI PC “TAP”
For over 80 years, HP has been a pioneering brand using technology to bring us closer to the work we love. Now, HP is reimagining the role of AI in our working lives. Not as an entity that will take your job, but as a tool that helps you get closer to more meaningful work.
In Tap, a writer’s fingers become a shapeshifting window into her creative process.
Agency: Droga5
ECD: Jono Paull
CDs: Cara Mia Cecchini, Mia Rafowitz
AD: Lindsey Evans