HP AI PC “TAP”

For over 80 years, HP has been a pioneering brand using technology to bring us closer to the work we love. Now, HP is reimagining the role of AI in our working lives. Not as an entity that will take your job, but as a tool that helps you get closer to more meaningful work.

In Tap, a writer’s fingers become a shapeshifting window into her creative process.

Agency: Droga5

ECD: Jono Paull

CDs: Cara Mia Cecchini, Mia Rafowitz

AD: Lindsey Evans

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Gold's Gym (Student)