Young Ones ADC Shortlist
Diablo IV
Diablo IV is a role-playing video game that takes place in and around Hell. So we summoned people to play in hellish ways they couldn’t ignore.
When people called the hotline, they were answered by a demon.
Later, callers were sent a message summoning them to play the game. Complete with a code for an exclusive in game skin.
After 2 weeks, we replaced all our billboards with more direct promotions for the game.
And finally, we partnered with some of gamers’ favorite brands.
Case Study
Art Director: Becka Hammond